ABOUT | Sam Landa

You could play it safe. Or you could grow.

I’ve spent 10+ years leading and executing marketing campaigns, content and strategy for some of your favorite award-winning service and SaaS companies. I’ve helped to double email revenue, double organic site traffic, and turn ‘unsexy’ businesses into trustworthy brands.

While some marketers choose to specialize, I’m a curious problem-solver who can’t help but be intrigued by the bigger picture:

How can different sales and marketing channels play together in integrated campaigns?

Why do certain brands resonate with the public more than others?

What would happen if we actually tried X, Y or Z instead of getting caught in the “what-ifs”?

“Samantha Landa singlehandedly spearheaded Outdoorsy’s strategic approach for branded content in Canada. We needed someone passionate to build interest and community engagement before Outdoorsy’s launch in Canada. Within 3 months, Landa had created a robust content strategy that weaved seamlessly through our NeverIdle blog, and helped with ad-hoc requests including press releases and editorial asks. All this…and to boot, she was an absolute dream to work alongside.”

Alyssa Werner

Social Media & Content, Outdoorsy

“Sam sought out to obtain our brand archetype and market research information so she can create content relevant to our target audiences including consumers, job seekers and potential franchisees. She ensured the tone of voice and personality stayed consistent throughout our website. Her work enhanced the user experience where our audience stayed engaged and delighted. Our pageviews were up from last year after our website launch, which was a reflection of the contribution from Sam’s work."

Winnie Hung

Marketing Project Lead/Analyst, COBS Bread

“Sam provided us with valuable content for our blogs and website copy for the new redesign of our site. Not only does she do exceptional work, but she is able to meet quick deadlines without compromising the quality of her work. Within a short period of time, Sam was able to understand our business and produce content that has increased our brand awareness and driven leads.”

Lauren Nipp

Marketing Operations Specialist, Nurse Next Door

“Working with Sam for our content needs is always a pleasure. She’s creative, quick, thorough and flexible. She makes sure to understand our brand and write in our voice, while developing engaging, digestible content for our customers.”

Erin Kampf

Marketing Manager, O2E Brands

We should work together if you represent a B2C organization and you:

Want to increase website traffic
Need someone to determine the best marketing mix for your campaigns
Don’t have time to do any writing yourself
Are struggling to define your brand or target audience
Don’t know if TikTok is actually worth it

Originally from Vancouver, Canada but now living in Montreal, I’m an avid musician and people-lover who travels the globe looking for the best local eats.

Drop me a line – let’s grow together.