A simple marketing lesson from Shark Tank's Robert Herjavec

"Money is easy to find. Leadership is not." When Robert Herjavec took the stage at O2E Brands' annual conference, he also took some audience members by surprise. Is money actually "easy to find?" At first earful, it may have seemed like…
content marketing tips

The Periodic Table of Content Marketing

If anyone is a sucker for creative, novel approaches to 'been-there-done-that' concepts, it's me. Chris Lake from Econsultancy developed a visual method to show how and where to apply key elements of content marketing (and then some): The…

The dos and don'ts of pitching B2B services

Working on the marketing team of a well-known company, you can imagine we get plenty of unsolicited emails from businesses pitching their services. Whether they specialize in video production, social media management, direct mail or a…