Marketing tips for freelancers

The 11 Best Marketing Tips for Freelancers

I hire freelancers all the time. I still consider myself one. Not all freelancers have a marketing background (except you marketing pros, you). In fact, because most freelancers are so great at what they do--whether that's writing, design,…
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What will content look like in 2016?

Content marketing has been around, in one form or another, for decades. But only in the last few years has digital content fired up enough to keep countless marketers employed, cause countless brands to grow, and prompt countless new businesses…
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A simple marketing lesson from Shark Tank's Robert Herjavec

"Money is easy to find. Leadership is not." When Robert Herjavec took the stage at O2E Brands' annual conference, he also took some audience members by surprise. Is money actually "easy to find?" At first earful, it may have seemed like…
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The Periodic Table of Content Marketing

If anyone is a sucker for creative, novel approaches to 'been-there-done-that' concepts, it's me. Chris Lake from Econsultancy developed a visual method to show how and where to apply key elements of content marketing (and then some): The…
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How to come up with blog topics

I recently joined a LinkedIn group called Content Marketing Academy, where I found a great conversation budding around coming up with new ideas for corporate blog articles. It's surprising how quickly a blog editor or writer can start…
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The one quality every leader must have

Leadership is the topic of keynotes, webinars, and articles, with experts all around the world professing deep knowledge of the subject. Every day there are countless discussions on what makes a good leader, but a definition of the actual word…
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Why invest in video? Watch WestJet's latest viral production

This is the second year in a row that WestJet's Christmas video has racked up over 1 million views…within the first 24 hours of being posted. Over the past few years, the airline has invested a considerable amount in video content.…
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The dos and don'ts of pitching B2B services

Working on the marketing team of a well-known company, you can imagine we get plenty of unsolicited emails from businesses pitching their services. Whether they specialize in video production, social media management, direct mail or a…