I hire freelancers all the time. I still consider myself one. Not all freelancers have a marketing background (except you marketing pros, you). In fact, because most freelancers are so great at what they do–whether that’s writing, design, programming, strategy, or something else–that the service becomes their sole focus. And that’s entirely fair. It’s hard […]
Content marketing has been around, in one form or another, for decades. But only in the last few years has digital content fired up enough to keep countless marketers employed, cause countless brands to grow, and prompt countless new businesses to pop up. Consumers were tired of salespeople cramming messages into their eyes and ears. So marketers changed it […]
“Money is easy to find. Leadership is not.” When Robert Herjavec took the stage at O2E Brands’ annual conference, he also took some audience members by surprise.
If anyone is a sucker for creative, novel approaches to ‘been-there-done-that’ concepts, it’s me.
I recently joined a LinkedIn group called Content Marketing Academy, where I found a great conversation budding around coming up with new ideas for corporate blog articles.
Leadership is the topic of keynotes, webinars, and articles, with experts all around the world professing deep knowledge of the subject. Every day there are countless discussions on what makes a good leader, but a definition of the actual word is needed first (you wouldn’t start planning tactics if you didn’t have a strategy, would […]
This is the second year in a row that WestJet’s Christmas video has racked up over 1 million views…within the first 24 hours of being posted.
Working on the marketing team of a well-known company, you can imagine we get plenty of unsolicited emails from businesses pitching their services.